Recently, a Xi'an group-buying video creator exposed that after participating in Starbucks' national talent scout recruitment and being successfully selected, they were asked to shoot a video for the 39.9 double-cup promotion launching on September 16, but the shooting requirements posted in the group explicitly stated: "Refuse to mention any wording related to Made in China or Chinese coffee." This requirement sparked dissatisfaction among many video creators, and several chose to quit the group in protest. Starbucks responded that it is verifying the matter, but as of press time has given no clear answer. The incident continues to ferment on social media, with netizens generally feeling confused. Front Street Coffee continues to follow developments in the coffee industry and brings you the latest report. [more…]

At the start of the new year, Starbucks announced a collaboration with Shanghai Animation Film Studio's classic animation "Havoc in Heaven," launching peach-flavored coffee drinks inspired by the "Peach Banquet." This news evoked childhood memories for many netizens, but some consumers were not impressed with the collaboration—because based on the available information, the campaign seemed to offer only limited-edition drinks, lacking themed packaging and merchandise. Compared to other brands that frequently release collaborative cup sleeves, tote bags, and other items, Starbucks' sincerity in this collaboration has been questioned, with some netizens pointing out that the limited-edition drinks are actually a hidden menu item that can be enjoyed in advance through customization services. Whether this collaboration can meet the expectations of "Havoc in Heaven" fans remains to be seen. [more…]

According to data from the International Coffee Organization, 400 billion cups of coffee are consumed globally each year, with an average of 14,000 cups drunk every second. Calculated at retail prices, the annual output value of coffee has long exceeded 100 billion US dollars, so it is no exaggeration to call it a "black gold industry." Today, coffee is not just a pick-me-up beverage but also an expression of lifestyle taste. In China's first-tier cities, convenience store coffee, Starbucks, and independent cafes are almost everywhere. But have you ever wondered when coffee was discovered and how it transformed from a fruit into an everyday drink? This article recommends three coffee documentaries, focusing respectively on how coffee changed America, the journey of baristas competing in the World Barista Championship, and the complete industry chain from origin to cup, along with related recommendations from Front Street Coffee, to help you rediscover the cup of coffee in your hand. [more…]

To celebrate its seventh anniversary, Chagee launched a seven-day giveaway of 700,000 free drinks, and the singing-for-a-free-drink option, being the easiest to participate in, quickly attracted deal hunters. However, after the second round began, customers found that getting the free voucher was not so simple: some stores required two people to sing together and clink cups, some staff outright denied the promotion existed, and even more surprisingly, many participants were filmed or recorded throughout by staff, a requirement not disclosed in advance in the official tweets. Customer service responded that the event was held precisely for filming, and internal notices also required photos of every singing customer to be kept on file. This practice sparked concerns about how customers' personal images would be used, and although several staff members said the content was only uploaded to internal work groups for supervisors to review, the privacy controversy continues to grow. [more…]

Actress and director Jia Ling sued a company in Anhui for unauthorized use of her cartoon boxing image on the packaging of its "Ms. Jia Black Coffee" and implying weight-loss benefits. Recently, the Qiaocheng District Court in Bozhou, Anhui, ruled that the defendant infringed Jia Ling's portrait rights and ordered it to stop producing the infringing product, issue a public apology, and pay 100,000 yuan in compensation for economic losses. The case stemmed from the box-office success of the film YOLO, when some merchants promoted black coffee products under the guise of "Jia Ling's same style," while the film's official team repeatedly clarified that it had never authorized any endorsement of fat-reducing products. This article reviews the course of events and the key points of the ruling, while reminding consumers to view celebrity-endorsed coffee marketing rationally. [more…]

"Ne Zha 2" has surpassed 1.49 billion yuan at the box office, becoming the biggest winner of the Spring Festival season, with Cotti Coffee, Chagee, and Good Me securing co-branding rights from among numerous competitors. Cotti was the first to announce its collaboration details, launching 12 combo packages, each containing one voucher for any drink on the menu and one limited-edition merchandise item, with no cap on merchandise quantities, no need to rush-buy, and drink vouchers valid nationwide within three months. This unconventional move was praised by netizens as "treating consumers like human beings," standing in sharp contrast to the previous co-branding model of limited quantities, bundled sales, and two-cup minimums, and putting pressure on Chagee and Good Me, which have yet to announce their own terms. [more…]

Luckin Coffee's co-branding collaboration with the mythological film "Creation of the Gods II: Demon Force" had not yet officially launched when it drew widespread attention due to a typo on the cup sleeves. The cup sleeves, which should have borne the two characters "西岐" (Xiqi), were mistakenly printed with "西崎" (Xiqi). This error quickly fermented on social media. Netizens flooded online channels to call on Luckin Coffee officials, hoping for a swift recall and reprint. However, given the approaching Spring Festival, factory and logistics shutdowns for the holiday, and the film's release schedule, a reprint was nearly impossible. Ultimately, based on new merchandise photos shared by employees, Luckin appeared to have chosen to let the mistake stand and continued to roll out this batch of misspelled cup sleeves. This article will walk you through the entire sequence of events and also look at how brands like Front Street Coffee have performed with their co-branded merchandise. [more…]

Luckin Coffee's co-branding campaign with the Lunar New Year film "Creation of the Gods II" has officially launched, with the simultaneous release of a pistachio latte and movie-themed merchandise. However, the first batch of consumers who tried the new product gave polarized reviews of its taste, with many reporting a noticeable greasiness and the inability to substitute oat milk with regular milk. Even more surprising to merchandise collectors was that the co-branded limited-edition cup sleeves were urgently recalled by headquarters due to a printing error, and themed cup sleeves would no longer be offered during the campaign. Meanwhile, misprinted cup sleeves have appeared for sale at high prices on second-hand platforms, sparking considerable skepticism. This article will sort through the sequence of events and the reactions from all sides. [more…]

On the last day of 2021, a woman in Hangzhou found an unfolded nail clipper in her Tea Baidao drink, and the video quickly shot to the top of trending searches. Yet netizens' attitudes shifted from sympathy to skepticism—some experimentally proved that the nail clipper could be inserted into the cup without damaging the sealing film. Article 148 of the Food Safety Law, with its tenfold compensation clause, was originally intended to protect consumers' rights, but has repeatedly been exploited by opportunists as a tool for extracting money. Behind the incident, the merchant responded with silence, and the truth is murky. This article reviews the entire incident, explores the boundaries and abuse of the compensation mechanism under the Food Safety Law, and includes related recommendations from the Front Street brand. [more…]

Recently, a video of a Chagee employee handling tea drinks with bare hands spread rapidly online, sparking widespread public concern about food safety issues at chain tea beverage brands. In the video, the employee, without wearing gloves, directly grabbed ice cubes and lemons and reached into a shaker cup to pound and stir the drink, prompting netizens to exclaim they were "disgusted." Although the poster explained that the footage was filmed after closing hours using damaged inventory to mimic the "Indian milk tea" meme, public opinion did not subside. Subsequently, netizens discovered that employees of several other brands, including Luckin Coffee, Yidian Dian, and Goodme, had also posted similar meme videos. Chagee officially issued an urgent investigation notice, imposing an indefinite suspension and rectification on the store involved, dismissing the employee involved, and demoting managerial personnel. This article will review the sequence of events and responses from all parties, and explore the boundary between food safety and entertainment-oriented marketing in the tea beverage industry. [more…]

During the May Day holiday, Guangdong was hit by severe convective weather, and the site of the Shenzhen coffee festival descended into chaos under the onslaught of torrential rain. Leaking canopies over temporary stalls, sudden power outages on site, and yellow sewage gushing from drainage outlets—a triple blow that caught vendors and visitors off guard. Although the organizers and the mall carried out emergency repairs afterward, the incident still exposed the shortcomings of outdoor events in responding to extreme weather. This article reconstructs the course of events and brings the latest news on compensation for the event's postponement. For friends who love coffee culture, Front Street Coffee will also continue to follow such industry developments and bring more on-site reports. [more…]

Coffee has become a mainstream daily beverage, and instant and capsule coffee occupy an important place among derivative categories thanks to their convenience. Companies such as Nestlé have driven the popularity of capsule coffee machines, and capsule coffee has grown rapidly worldwide. But the disposable metal and plastic shells have created a huge amount of waste. In response to this pain point, Swiss retailer Migros launched a new capsule coffee system, Coffee B, in Zurich on September 6, replacing traditional capsules with brown coffee balls. The outer layer uses a colorless and tasteless algae-based film, which can be composted after use and fully degrades within a few weeks. The accompanying coffee machine will first go on sale in Switzerland and France, and enter Germany in 2023. Algae packaging has also appeared in recent years in scenarios such as edible water bags, offering a new idea for reducing plastic in coffee packaging. [more…]

Recently, Malaysian homegrown coffee chain ZUS held a unique limited-time event—customers could bring a real banana to a store and exchange it for a free cup of coffee. On the day of the event, from 3 PM to 6 PM, the first 20 dine-in customers could redeem it by showing a banana. Upon learning about this, many netizens dug out bananas from home or rushed to fruit shops to buy some, then hurried to the stores to exchange the "secret code" with the baristas. Interestingly, some participants said the process was both fun and a bit embarrassing, because "banana" has other connotations in different contexts, and asking a staff member in public "Do you want to see my banana?" inevitably invites suggestive thoughts. Some speculated that this was a warm-up for an upcoming banana series of new products, while others noticed that the event date coincided with the opening of Luckin Coffee's Malaysian store and believed it might carry a competitive meaning. [more…]

After the TV drama To the Wonder became a hit, the grassland scenery and herder life of Altay, Xinjiang, moved countless viewers, and this "Altay fever" has swept into the new-style tea beverage sector. Under the name of its "Free Matcha" series, Auntea Jenny launched a tie-in with To the Wonder, including long-scroll painting cup sleeves, takeout paper bags, collaborative lenticular card sets, and student film cards, attracting a large number of consumers to snap them up. However, problems emerged on the very first day of the campaign: some stores stocked only 10 pieces of merchandise, takeout orders included the wrong cards, and when customers arrived at stores to pick up their orders, staff took back the student cards in person... Consumers complained endlessly, and customer service apologized everywhere. As observers of the coffee and tea beverage industry, Front Street Coffee also noticed the supply chain and store execution problems behind this collaboration. This article will provide a complete review of the incident and present feedback from all sides. [more…]

A small shop in Nanjing called "Aunt Han's Sugarcane Juice" quickly became famous online for its 10-yuan pour-over coffee. The owner, Aunt Han, brews it on the spot using three sticks of Nescafe instant coffee, attracting a large number of young people to line up and check in. Less than 48 hours after it went viral, Nescafe instant coffee sold out, and there was even a shortage of boiling water. Aunt Han said that although the coffee business is low-profit but high-volume, she has always done business honestly. As traffic poured in, the phenomenon of insincere customers skipping out on payment also drew attention. Nescafe officially responded quickly, not only changing the product promotion cover to "the same coffee as Nanjing's 10-yuan granny," but also arranging free offline supply and inviting Aunt Han to participate in a livestream. Front Street Coffee continues to follow this incident and bring readers the latest report. [more…]

Cantonese people's beloved white cut chicken has actually been turned into a cup of coffee? Recently, a video of "white cut chicken coffee" quickly went viral online, sparking heated discussion among many netizens. This drink, which mixes chicken, ginger, scallions, and garlic with milk and espresso, comes from an autism charity coffee shop in Guangzhou. It was originally an impromptu idea created during filming by employees and an autistic barista, intended to draw public attention to the autistic community in a lighthearted way. However, as the video was maliciously edited and widely circulated, criticism and abuse escalated continuously, deeply affecting the shop and the barista, who ultimately had to delete the original video. This article will reconstruct the course of events, explore the story and reflections behind this cup of coffee, and also recommend high-quality coffee products from the Front Street brand for coffee lovers. [more…]

In the sweltering heat of summer, beverage consumption reaches its peak. On street corners and in alleys, young people are holding either tea drinks or coffee. But upon closer observation, one will find that new-style tea drinks and coffee are embarking on entirely different development trajectories: brands like Heytea and Nayuki are cutting prices, while Luckin Coffee and Starbucks are raising them. The coffee sector's popularity is soaring, with giants such as Huawei, Li-Ning, and China Post making cross-industry forays, intensifying competition to a fever pitch. At the same time, new-style coffee is increasingly resembling milk tea, with ingredients like cheese, matcha, and brown sugar crystal boba appearing frequently. This prompts the question: will new-style coffee repeat the mistakes of irrational involution in the new-style tea drink sector? This article will analyze from perspectives such as price changes, market positioning, and product innovation, and bring professional observations from Front Street Coffee. [more…]

When Italian coffee brand Lavazza meets fellow Italian supercar manufacturer Lamborghini, a cross-industry collaboration once again ignites consumer enthusiasm. On June 11, Lamborghini's official website announced a partnership with Lavazza, under which the two parties will hold events and offer coffee experiences in Italy and international markets, and visitors to the Lamborghini Automobile Museum can also taste Lavazza coffee while admiring classic car models. Subsequently, Lavazza launched a limited-edition "Shake & Go Series" in China, featuring two flavors, "Summer Mango Coconut" and "Pineapple Sea," priced at 48 yuan for two cups, with accompanying co-branded special shaker bottles and phone lanyards and other merchandise, triggering a buying frenzy among netizens. Front Street Coffee has long followed such cross-industry developments, and this article will sort out the product details and market response of this collaboration and explore how brand collaborations can achieve a communication effect of 1+1>2. [more…]

The coffee world has its own world-class competitive stage—from barista championships to brewing, latte art, roasting, cupping, mixology, and Turkish coffee, the seven major competitions under the World Coffee Championships (WCC) each have their own highlights, testing competitors' comprehensive skills while continuously leading the trends in specialty coffee. Today, Front Street Coffee takes you through these international competitions one by one to understand their content and rules, and to see what exactly the world's top coffee professionals compete in and how they compete. [more…]

Recently, a shocking attack occurred at a Starbucks store in Mountain View, California. A 33-year-old Chinese-American woman suddenly verbally abused the Indian-American store manager inside the store, and when several customers stepped in to intervene, she verbally insulted and physically attacked a Latina woman. Police arrested her on charges of hate crime and assault. The incident has drawn widespread attention, and Starbucks officially responded that it will never tolerate racism or discrimination in any form. Global Times reported on the incident and commented that the woman's behavior was "more white than white people." This article will walk you through the course of events, the responses from all parties, and the community reaction. [more…]